Tarot sites default to mystical-vague decoration. This deck carries real cultural weight and a finished artifact behind it — the site needed to earn trust through specificity, not aesthetic alone.
A 78-card deck rooted in Gullah Geechee heritage, given a site worthy of the cloth.
The brand site for The Unbroken Tarot — a complete 78-card deck and guidebook created by an independent author — built by Kineta as an editorial archive rather than a typical product shop.
Case 02 / 02Visit live site ↗
The brief / Direction
The job was not to make the business look expensive. It was to make its value obvious.
Let the actual bordered cards lead every layout. Typography and pacing carry the gravity; the interface behaves like a dark reading cloth laid under an editorial archive.
Collectors, readers, and cultural audiences discovering the deck ahead of a still-unannounced launch.
Experience system
One idea, carried through every decision.
The artifact leads
Real, finished card photography is the primary visual language throughout — no substitute or generic tarot imagery.
Ritual without theater
The Three Roads, a three-card interactive draw, uses the complete 78-card deck with cryptographically secure shuffling and reveal-on-turn interpretation.
Specificity earns trust
Deck structure, authorship, and cultural position are stated plainly; presale status and launch timing are never overstated.
Scope
Creative direction / Brand system / Editorial architecture / Interactive spread experience / Responsive build / Live deployment
Palette
Proof status
No fabricated results. This is a real, shipped, production build — visit the live site to see it running.