Consumer Brand / Cultural Product
A deck with its own world. A website that opens it.
An immersive website for The Unbroken Tarot, the founder-operated 78-card deck and guidebook created by Malik Bush. Real card artwork, a living deck index and an interactive reading turn the product into an experience ahead of launch.
The brief
An experience built
around the business.
The challenge
Tarot sites default to mystical-vague decoration. This deck carries real cultural weight and a finished artifact behind it — the site needed to earn trust through specificity, not aesthetic alone.
The direction
Let the actual bordered cards lead every layout, then break the site out of the expected tarot frame. A living index, cinematic scale, and deliberate pacing turn the digital experience into an extension of the physical artifact.
The audience
Collectors, readers, and cultural audiences discovering the deck ahead of a still-unannounced launch.
Inside the experience
The decisions that
make it its own.
The artwork, the reading and the story belong to one world. The interface invites you into it.
Unbind the deck
Real, finished card artwork becomes the architecture itself — framed at physical proportions and carried beyond the usual product grid.
Keep the reading alive
The Three Roads draws securely from the complete 78-card deck, then turns each selection to its true face and guidebook interpretation.
Reveal with restraint
A curated deck atlas shows selected cards from every path while authorship, cultural position, first-edition status, and timing remain explicit.
The deck unbound.
What Kineta delivered
From the idea
to the live site.
- Creative direction
- Brand system
- Editorial architecture
- Interactive spread experience
- Responsive build
- Live deployment
Project status
This is a founder-operated product with a live public website. The deck is pre-launch, with release timing still to be announced. The case study demonstrates the website’s design and functionality, not sales results.
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