Tarot sites default to mystical-vague decoration. This deck carries real cultural weight and a finished artifact behind it — the site needed to earn trust through specificity, not aesthetic alone.
A complete tarot world, taken beyond the expected box.
The brand site for The Unbroken Tarot — a complete 78-card deck and guidebook created by Malik Bush — rebuilt by Kineta as an immersive editorial experience that lets the deck open outward.
Case 02 / 02Visit live site ↗
The brief / Direction
The job was not to make the business look expensive. It was to make its value obvious.
Let the actual bordered cards lead every layout, then break the site out of the expected tarot frame. A living index, cinematic scale, and deliberate pacing turn the digital experience into an extension of the physical artifact.
Collectors, readers, and cultural audiences discovering the deck ahead of a still-unannounced launch.
Experience system
One idea, carried through every decision.
Unbind the deck
Real, finished card artwork becomes the architecture itself — framed at physical proportions and carried beyond the usual product grid.
Keep the reading alive
The Three Roads draws securely from the complete 78-card deck, then turns each selection to its true face and guidebook interpretation.
Reveal with restraint
A curated deck atlas shows selected cards from every path while authorship, cultural position, first-edition status, and timing remain explicit.
Scope
Creative direction / Brand system / Editorial architecture / Interactive spread experience / Responsive build / Live deployment
Palette
Proof status
No fabricated results. This is a real, shipped, production build — visit the live site to see it running.